In the overall display design of a jewelry store, if the jewelry counter design is well done, it is equivalent to the design of the entire jewelry store being half successful. So how do we grasp the concept of counter design in the customization of jewelry display cabinets?
1. Counter lighting
First of all, we must be clear about the products to be placed in each counter, and then choose the lighting according to the needs of the products. For example: gold is suitable for 2700K yellow light, jade is suitable for 4000K neutral light, diamonds and pearls are suitable for 6000K white light, and silver jewelry is suitable for 7500K or above cold white light. In addition, we must determine the light source position and lighting form of the counter. The lighting design in a conventional 1.2-meter glass counter first comes from the LED light strip light source around the top, which ensures the overall brightness while also illuminating the product effect through different color light sources. If it is a boutique display cabinet or a window display cabinet in a jewelry store, we mostly use LED spotlights, using the focusing effect of LED spotlights to illuminate a certain category of products, so that the product illumination effect is unique. Especially the diamond display cabinet, which can stimulate customers' desire to buy by illuminating and reflecting the unique angular texture of diamonds.
2. Color matching
The products displayed in the jewelry store are different, and different products have different characteristics, so they need to be set off with suitable colors; the colors in the jewelry store counter design are like people matching clothes, generally not more than three colors. Harmonious colors make people positive, bright, relaxed and happy, and it is easier to facilitate the conclusion of transactions.
